Now more than ever is the best time for you to start focus on your content strategy. Facebook is literally inviting you to focus on higher quality content and share it through their platform.
There are 3 ways for you to leverage this opportunity to create a better content marketing strategy and a stronger fan base:
1. Understanding Your Niche is More Important than Ever
The key to any good content marketing strategy is understanding your niche – the intersection of your passion/ mission and your art. Once you understand that your your niche isn’t just ‘musician’ or ‘rock band’ but is ‘green, vegan rock band’ or ‘recovering addict turned inspirational musician’, you will be able to better target not only your target community of fans, peers and media makers on Facebook, but you’ll also have a stronger understanding of how to connect with them through high-quality content.
2. Create a More Consistent Experience Between Facebook, Twitter and Your Blog By Leveraging Your Content Strategy
Twitter has always been platform for niche discussions. However, Facebook was always the ugly elephant in the room, forcing you to stray away from the legitimate conversations taking elsewhere for the elementary engagement of ‘like my photo, share my photo, etc.’. The new emphasis on high-quality content allows you to extend the conversations being had on Twitter, with those who spend most of their time on Facebook.
3. Have You Started Blogging Yet? The Time is NOW!
If you’ve been neglecting your blog, there is no better time than now to get started with a strategy that allows you to explore your niche and expand upon your unique position within. For the first time in a long time, Facebook can be a good platform for you to share original, high-quality content that nurtures genuine discussion.
