Entertainment Management Group (EMG) is an innovative, fast-growing, privately-held company dedicated to the development of publishing and promotional tools for musicians.
EMG has developed a website called tunerax.com that seeks to empower independent musicians and to help them manage their careers by providing them with a powerful online toolset tailored to their needs.
Our Artist Management Team is currently seeking Artist Marketing Managers to join our team. We are looking for creative individuals, passionate about music, to make a difference in the development of artists careers.
Description:
The Artist Management Team is responsible for all marketing, digital marketing, content creation, art direction, promotion, publicity and branding for every artist on Tunetrax’s roster. The Team strategically supports the unique vision for each of their hand-picked artists through creative, outside-of-the-box marketing in the traditional, digital, non-traditional and grassroots spaces. Its primary goal is to build active and loyal fan bases with priority-level attention to detail and to foster genuine artist development before radio promotion.
The department is structured as a small taskforce within Tunetrax, with the ability to realize innovative campaigns quickly and efficiently. For select established artists, it also provides special attention for priority releases.
High Level Job Description:
The primary focus of the position is artist development. In other words, to create and execute proper, compelling marketing/digital timelines to sustainably grow artists in the creative and business arenas. This includes, but is not limited to, creating content, developing Electronic Press Kits and social media accounts, shooting music videos, building online communities, leveraging social media and other digital marketing channels to drive those communities, graphic design (for singles, EPs and LPs), shooting photos, networking with blogs and other third parties, designing and creating promotional materials, executing ad campaigns, branding, media training and much more.
This position will be responsible for their own roster of artists and should have excellent communication skills. The right candidate understands, respects and loves music, marketing, promotion, as well as the challenges and complexities of the indie music marketplace and digital music. This person must be able to work in groups, as well as independently, excel under strict deadlines, multi-task, and properly prioritize.
Detailed Job Description/Responsibilities:
• Develop and execute powerful marketing plans for roster of artists
• Confirm requests are carried out intelligently and effectively with artists, management, and label team
• Discover the artists point of view to help find and grow their fan base
• Build and execute digital marketing plans, including but not limited to social marketing, third party promotions, contests, and email/mobile marketing campaigns
• Brainstorm and create exciting, cool and new online content (exclusive video content, artist journals, photo galleries, etc.) for artists to drive traffic and subscribers
• Oversee artist social media accounts and promote content through online channels
• Build strong and authentic artist and fan base pre-radio exposure with an outside-of-the-box approach
• Provide focused, hands on, day-to-day attention to artists and managers
• Set up, attend and contribute to all related company meetings in connection with assigned projects, and provide timely feedback and follow-up
• Work directly with artists, managers and designers to create single, EP, LP and any/all touring/promotional artwork for digital and physical releases
• Help artists create logos and other crucial branding elements with designers
• Oversee and/or coordinate with label publicity staff to secure premieres, photo shoots, media training, bio writing, etc.
• Oversee and plan official/viral videos with or without a video commissioner or production company
Required Competencies/Skills:
• Excellent organizational ability
• Able to multitask and prioritize workflow
• Deep knowledge of indie music scene and lifestyle
• Creative marketing ideas
• Working knowledge of interactive technologies and communication tools including email, social media platforms, and viral marketing techniques (Facebook, Twitter, Instagram, YouTube, SoundCloud, etc.)
• Basic working knowledge of popular graphic design applications including Photoshop, InDesign, ImageReady and Illustrator
• Ability to manage multiple deadlines and urgent tasks
• Excellent verbal and writing skills
• Strong attention to detail
Special Requirements/Preferences:
• Project management
• Digital marketing experience, 2 to 3 years
• Music business experience, 1 to 3 years
• Experience working directly with artists on social media or other digital campaigns
• Computer skills: MS Office, Outlook, Photoshop, basic html, analytics tools, email and other marketing tools
• Respect and understanding of the creative/artistic process
Education Required
• BS in Marketing, Communications, or similar
Please include URLs for an online portfolio in addition to resume. Submissions without a portfolio included will not be considered.